House Proud — SEO Case Study – Datta Genics
● Local SEO · AI Search Visibility · Backlink Growth

How we turned around organic growth for House Proud

houseproud.com.au was sliding — traffic down, link growth stalled. In the last stretch of work, organic traffic, keyword rankings, and referring domains all turned upward at once — verified directly in Ahrefs.

1.5K
+278 last month
Organic traffic
272
+37 last month
Organic keywords
286
+56 last month
Referring domains
4.4K
+2.5K last month
Backlinks
The Challenge

A site that had gone quiet.

houseproud.com.au had been through a rough patch — organic traffic had fallen well off its earlier peak and referring domains had flattened out for months. Nearby competitors kept building authority while House Proud's visibility stayed flat.

House Proud Logo
Ahrefs performance chart for houseproud.com.au showing organic traffic and referring domains over time
ahrefs.com · Referring domains & organic traffic Verified
The Playbook

Here's exactly what we did.

Three things running in parallel: rebuild the backlink profile, tighten on-page & technical SEO, and get House Proud showing up in AI answers — not just classic Google results.

01 / 03

Backlink & Authority Growth

We rebuilt the link profile from the ground up — new referring domains, cleaner anchor mix, and steady outreach to lift authority signals Google trusts.

Link building Referring domains Anchor cleanup
02 / 03

On-Page & Technical SEO

Keyword mapping, content refreshes, and technical fixes across the site so more pages could compete — and rank — for real search demand.

Keyword mapping Content refresh Technical fixes
03 / 03

AI Search Visibility (GEO)

We optimized content structure so House Proud starts appearing inside AI Overviews and AI chat answers — not only classic blue links.

AI Overviews ChatGPT / AI Mode GEO content
The Results

Every core metric moving up.

Real numbers pulled straight from Ahrefs — last month's movement across traffic, keywords, links, and authority.

Organic traffic
1.2K1.5K
+278 in the last month
Organic keywords
235272
+37 in the last month
Referring domains
230286
+56 in the last month
Backlinks
1.9K4.4K
+2.5K in the last month
Ahrefs overview dashboard for houseproud.com.au showing backlink profile, search, and AI response metrics
ahrefs.com · Site overview, Australia Verified
Google My Business profile for House Proud
Google · GMB Profile Verified
Staying honest: Top-3 keyword count dipped to 35 (−16) and Domain Rating sits at 15 (−4) this period — normal short-term volatility while the new links and content settle in. We're tracking both closely alongside the traffic and keyword growth above.
Bonus — AI Search

Showing up in AI answers, too.

Search isn't just the 10 blue links anymore. House Proud is already appearing across AI Overviews, AI Mode, and ChatGPT — with room to grow on the rest.

AI Overviews
6
Google AI Mode
20
ChatGPT
1
Gemini
0
Perplexity
0
Responses citing houseproud.com.au across AI platforms — new visibility DattaGenics tracks alongside classic Google rankings.

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