Products don't sell
from page two of
the search results.
Category pages, product listings, and collection filters all fight Google differently than blog content. We optimize the exact structure Shopify, WooCommerce, and Magento stores need to rank — and convert — on every SERP that matters.
Ecommerce SEO isn't blog SEO with a shopping cart
Product and category pages have their own rules — thin content risk, faceted-navigation duplication, out-of-stock handling, and pagination all behave differently than a content site. Get the structure wrong and Google either ignores your products or shows the wrong page for the wrong query.
- ✓ Category pages that rank for high-intent search terms
- ✓ Product schema that earns rich snippets and Shopping visibility
- ✓ Faceted filters that don't fragment your crawl budget
- ✓ Clean handling of out-of-stock and discontinued products
Store issues that quietly kill sales.
These are the ecommerce-specific problems we find on almost every store audit — each one capping revenue you're already close to earning.
Duplicate Product Content
Manufacturer descriptions copy-pasted across hundreds of listings dilute rankings.
Faceted Filter Bloat
Unmanaged filter combinations create thousands of near-duplicate crawlable URLs.
Out-of-Stock Black Holes
Sold-out products left live (or wrongly removed) waste rankings you already earned.
Weak Product Schema
Missing price, review, and availability markup means no star ratings in search.
Our Ecommerce SEO process
A fixed sequence, run on every store, so category and product pages never get treated like an afterthought.
Store & Catalog Audit
We crawl every product, category, and filter combination to map indexing and duplication risk.
Keyword & Category Mapping
Every category and product mapped to the exact commercial-intent terms shoppers search.
Product & Schema Optimization
Unique product content, price/availability/review schema, and image optimization at scale.
Faceted Navigation Fixes
Canonical rules and crawl controls so filter URLs stop competing with your real pages.
Ranking & Revenue Reporting
Weekly reports tying SERP position directly to organic revenue, not just traffic.
Every engagement covers the full checklist
No upsells for basics — this is the standard scope on every Ecommerce SEO engagement.
Full Catalog Crawl
Every product and category page indexed, categorized, and scored.
Category Page SEO
Optimized titles, intros, and internal linking for top-of-funnel terms.
Product Schema Markup
Price, availability, and review markup for rich results and Shopping.
Faceted Navigation Rules
Canonical and noindex logic to stop filter-URL duplication.
Out-of-Stock Strategy
Rules for redirects, soft-404s, and retaining rank equity.
Site Speed for Storefronts
Core Web Vitals tuned for image-heavy product and collection pages.
Internal Linking Strategy
Cross-sells and related products structured to spread authority.
Google Shopping Feed Audit
Feed accuracy checks so listings don't get suppressed or rejected.
Review & UGC Integration
Structured review data that builds trust and rich snippets.
Image & Alt Text Optimization
Compressed, descriptive images that rank in Google Images too.
Pagination & Crawl Budget
Ensuring bots reach deep catalog pages without wasting crawl budget.
Weekly Reporting
Plain-language reports tying rankings to organic revenue.
Built for how your store actually works
Shopify / Shopify Plus
SUPPORTEDTheme-level speed fixes, metafield-driven schema, and collection structure built for Shopify's URL patterns.
WooCommerce
SUPPORTEDWordPress-native optimization covering plugin conflicts, taxonomy structure, and page-speed bottlenecks.
Magento / Adobe Commerce
SUPPORTEDLayered navigation control and enterprise-scale catalog indexing for complex, high-SKU stores.
The stack behind every audit
Real stores, real revenue growth
StrideWear
A footwear brand losing category-page rankings to duplicate filter URLs. Restructuring facets and product schema unlocked organic growth without new content spend.
HomeWell
A home goods retailer with thin manufacturer-copy product pages. Rewriting top-selling SKUs and fixing schema drove rich snippets across the catalog.
Scoped to your catalog size
Every tier includes the full ecommerce SEO checklist — the difference is catalog depth, platform complexity, and reporting frequency. Exact pricing is quoted after a free store audit call.
Starter Store
For small catalogs (up to ~200 SKUs) needing a technical clean-up.
- ✓ Full catalog crawl & audit
- ✓ Core category page fixes
- ✓ Basic product schema rollout
- ✓ One-time action plan
Growth Store
For mid-size catalogs that need ongoing optimization.
- ✓ Everything in Starter
- ✓ Faceted navigation overhaul
- ✓ Google Shopping feed audit
- ✓ Weekly reporting
Enterprise Catalog
For large, high-SKU stores with complex architecture.
- ✓ Everything in Growth
- ✓ Log file & crawl budget analysis
- ✓ Multi-region / multi-currency SEO
- ✓ Dedicated project manager
Ecommerce SEO, explained plainly
Product and category pages face unique challenges — thin content, faceted-filter duplication, and out-of-stock handling — that standard content-site SEO doesn't have to deal with.
We prioritize top-selling and duplicate-content-risk SKUs first, then work through the rest of the catalog based on impact and budget.
Yes — product schema and feed accuracy directly affect Shopping visibility, so we audit both organic and Shopping performance together.
Yes — we regularly optimize stores on all three platforms, plus custom-built and headless commerce setups.
We set platform-specific rules for redirects, soft-404 handling, and re-stocking so you don't lose the ranking equity a product already earned.
Find out what's actually blocking
your product rankings.
Book a free 30-minute store audit — no pressure, no commitment. We'll show you exactly what's holding your catalog back.