Most sites don't lose
rankings from a redesign.
They lose them from launch day.
A new domain, platform, or site structure can wipe out years of rankings in a single deploy — not because the new site is worse, but because nobody mapped every URL before flipping the switch. We plan, redirect, and monitor the migration so your rankings move with you.
A migration isn't finished when the new site goes live
Domain changes, platform moves, and site restructures all reset signals Google has spent months or years building trust around. Every URL that changes without a mapped redirect is a page's worth of rankings, links, and authority left behind — and it's rarely obvious until traffic drops weeks later.
- ✓ Every URL mapped before a single redirect goes live
- ✓ Backlinks and internal links pointed at their new destination
- ✓ Search Console, sitemaps, and structured data updated in sync
- ✓ Active monitoring in the weeks after launch, not just on day one
Migration mistakes that quietly erase years of SEO.
These are the migration-specific problems we find on almost every post-launch audit — each one avoidable with the right plan in place first.
Missing Redirect Mapping
Old URLs with no 301 in place send both users and Google straight to a dead end.
Post-Launch Traffic Drops
Rankings built over years can slide within days when signals reset without warning.
Broken Internal Links
Unmapped internal links quietly leak authority and crawl budget across the new site.
Deindexed Pages
Sitemap and robots.txt mistakes can pull whole sections of the site out of Google entirely.
Our SEO migration process
A fixed sequence, run on every migration, so nothing gets mapped, redirected, or monitored as an afterthought.
Pre-Migration Audit & Backup
Full crawl and backup of the current site's URLs, rankings, backlinks, and indexation status.
URL Mapping & Redirect Strategy
A 1:1 redirect map built for every URL that's changing, moving, or being removed.
Technical QA Before Launch
Staging-environment testing of redirects, sitemaps, canonicals, and structured data before go-live.
Launch Day Monitoring
Live crawling and Search Console monitoring the moment the new site goes public.
Post-Migration Recovery & Reporting
Weekly reports tracking ranking recovery and fixing anything the launch didn't catch.
Every engagement covers the full checklist
No upsells for basics — this is the standard scope on every SEO migration engagement.
Full Site Crawl & Backup
Every URL, ranking, and backlink documented before anything changes.
301 Redirect Mapping
A complete 1:1 redirect map covering every URL affected by the migration.
XML Sitemap Rebuild
Fresh, accurate sitemaps submitted the moment the new site is live.
Robots.txt Review
Crawl rules checked so nothing gets accidentally blocked from indexing.
Canonical Tag Audit
Canonicals verified across every template so authority consolidates correctly.
Internal Link Remapping
Every internal link updated to point at its new, correct destination.
Structured Data Migration
Schema markup carried over and validated on the new platform.
Core Web Vitals Check
Speed and stability benchmarked so the new site doesn't quietly regress.
Search Console Property Setup
Properties, sitemaps, and change-of-address settings configured correctly.
Launch Day War Room
Active monitoring and rapid fixes during the highest-risk hours of go-live.
Ranking & Traffic Monitoring
Daily tracking in the weeks after launch to catch drops before they compound.
Post-Launch Recovery Reporting
Plain-language reports tracking rankings back to pre-migration levels and beyond.
Built for the change your site is actually making
Domain Migrations
SUPPORTEDFull domain changes and brand rebrands, mapped so authority transfers to the new domain intact.
Platform Migrations
SUPPORTEDMoves between WordPress, Shopify, Webflow, and custom-built platforms with different URL structures.
Structure & Protocol Changes
SUPPORTEDHTTP-to-HTTPS moves, URL restructuring, and site-architecture overhauls on the same domain.
The stack behind every migration
Real migrations, rankings held intact
Bright Leaf Apparel
A full platform migration with over 3,000 product URLs at risk. A complete redirect map and launch-day monitoring plan protected rankings through the switch to Shopify.
Coastal Realty Group
A brand-driven domain change with years of local rankings on the line. Pre-launch QA caught two broken redirect chains before go-live, avoiding what would have been a major ranking drop.
Scoped to your migration size
Every tier includes the full SEO migration checklist — the difference is URL volume, platform complexity, and monitoring window. Exact pricing is quoted after a free migration audit call.
Simple Migration
For small sites (under ~200 URLs) making a straightforward move.
- ✓ Full pre-migration audit
- ✓ Complete redirect mapping
- ✓ Pre-launch technical QA
- ✓ 2-week post-launch monitoring
Full Migration
For mid-size sites needing hands-on launch day support.
- ✓ Everything in Simple
- ✓ Launch day war room
- ✓ Structured data migration
- ✓ Weekly recovery reporting
Enterprise Migration
For large, high-URL-count sites with complex platform changes.
- ✓ Everything in Full
- ✓ Multi-region / multi-domain mapping
- ✓ Extended post-launch monitoring
- ✓ Dedicated project manager
SEO migration, explained plainly
Some short-term fluctuation is normal as Google recrawls the new URLs, but a properly mapped migration should hold the vast majority of rankings within days to a few weeks.
We build the complete redirect map and work directly with your dev team or platform to implement it — for some platforms we can implement redirects directly.
We also take on post-launch recovery engagements — auditing what went wrong and fixing broken redirects, indexation issues, or missed URLs.
Yes — we regularly handle migrations between major platforms, including URL structure changes that come with the switch.
Planning and redirect mapping typically take 2–4 weeks depending on site size, followed by active monitoring for 2–6 weeks after launch.
Find out what your migration
would actually put at risk.
Book a free 30-minute migration audit — no pressure, no commitment. We'll show you exactly what needs mapping before you launch.