Links built by
algorithms rarely last.
Links earned by journalists do.
Digital PR turns a real story about your business into coverage on sites Google already trusts — high-authority backlinks, brand mentions, and credibility that no directory listing or paid link can buy.
Earned coverage builds links directory submissions never will
Anyone can buy a listing or a low-quality guest post. What actually moves rankings — and trust — is a real journalist deciding your story is worth running. That takes an angle worth covering, the right reporter, and a pitch that respects their inbox instead of spamming it.
- ✓ Real journalist relationships, not mass blast outreach
- ✓ Data-backed story angles editors actually want to run
- ✓ High-authority backlinks Google can't discount as manipulative
- ✓ Brand mentions that build trust before a visitor even clicks
PR mistakes that quietly waste the budget.
These are the outreach and link-building problems we find on almost every brand audit — each one keeping real coverage out of reach.
Generic Pitches Ignored
Mass-blasted, un-personalized pitches get deleted before a journalist reads past the subject line.
Low-Authority Link Farms
Cheap "guaranteed placement" packages come from sites Google already discounts or penalizes.
No Real Story Angle
A press release about your product isn't news — without an angle, there's nothing to pitch.
No Way to Track ROI
Without backlink and mention tracking, there's no way to tell which coverage actually moved rankings.
Our Digital PR process
A fixed sequence, run on every campaign, so pitching never turns into spam and coverage never goes untracked.
Brand & Newsjack Audit
We map what's already been said about your brand and where the real story opportunities sit.
Story Angle & Data Research
We build the data, survey, or expert angle that gives a journalist an actual reason to cover you.
Journalist & Publication Targeting
A shortlist of reporters and outlets who actually cover your industry, not a generic media list.
Pitching & Relationship Outreach
Personalized pitches sent and followed up on by a real person, not an automated blast tool.
Coverage & Backlink Reporting
Weekly reports tying every placement to Domain Rating, referring domains, and ranking movement.
Every engagement covers the full checklist
No upsells for basics — this is the standard scope on every Digital PR engagement.
Journalist Database Access
A maintained list of reporters and editors actively covering your industry.
Story Angle Development
Newsworthy angles built around your data, expertise, or brand milestones.
Press Release Writing & Distribution
Properly formatted releases sent through channels journalists actually monitor.
HARO / Qwoted Monitoring
Daily monitoring of journalist requests for a fast, relevant response window.
Personalized Pitch Outreach
Every pitch tailored to the reporter's beat and recent coverage, not templated.
Expert Commentary Placement
Positioning your team as the go-to quote source for relevant industry stories.
Data Study Creation
Original surveys and data reports built specifically to be newsworthy and citable.
Founder & Executive Positioning
Building your leadership team's visibility as sources reporters return to.
Backlink & DA Tracking
Every placement logged against Domain Rating, referring domains, and link type.
Brand Mention Monitoring
Alerts for unlinked mentions so we can convert them into backlinks where possible.
Reputation Coordination
Light-touch monitoring so coverage stays aligned with how you want the brand represented.
Weekly Coverage Reporting
Plain-language reports tying every placement to backlink and ranking impact.
Built for the coverage that actually moves rankings
Tier-1 Business & Trade Press
TARGETEDHigh-authority business and trade publications that carry the strongest ranking and trust signal.
Industry & Niche Publications
TARGETEDOutlets your actual customers already read, where relevance matters as much as raw authority.
Podcasts & Expert Roundups
TARGETEDGuest appearances and roundup features that build brand mentions and referral traffic together.
The stack behind every campaign
Real brands, real earned coverage
NestlyHome
A home goods brand with strong products but zero press presence. A data study on seasonal buying habits gave editors a real reason to cover the brand — and link back.
FlowFit
A fitness app founder positioned as a go-to expert source. Consistent HARO and Qwoted responses turned into recurring quote placements across health and wellness outlets.
Scoped to your outreach volume
Every tier includes the full Digital PR checklist — the difference is pitch volume, story ambition, and reporting frequency. Exact pricing is quoted after a free PR audit call.
Starter Coverage
For brands starting from zero press presence needing initial placements.
- ✓ Brand & newsjack audit
- ✓ One core story angle developed
- ✓ Targeted journalist outreach
- ✓ Monthly coverage report
Growth PR
For brands that want a steady, ongoing coverage pipeline.
- ✓ Everything in Starter
- ✓ HARO / Qwoted monitoring & response
- ✓ Data study creation
- ✓ Weekly reporting
Enterprise Program
For established brands running always-on PR across multiple markets.
- ✓ Everything in Growth
- ✓ Executive positioning program
- ✓ Multi-market press strategy
- ✓ Dedicated project manager
Digital PR, explained plainly
Traditional link building often relies on directories or paid placements. Digital PR earns links through real journalist coverage, which carries far more authority and can't be replicated by buying a listing.
No ethical PR agency can guarantee coverage — journalists make the final call. What we guarantee is the volume and quality of relevant, personalized pitches sent on your behalf.
Reactive placements like HARO/Qwoted responses can land within days; larger data-led stories typically take 4–8 weeks from research to publication.
Yes — writing, editing, and distribution are all handled in-house, built around a story angle developed specifically for your brand.
Every placement is tracked against Domain Rating, referring domains, and branded search growth — not just a raw count of articles published.
Find out what story your brand
is actually sitting on.
Book a free 30-minute PR audit — no pressure, no commitment. We'll show you the angles and outlets worth pursuing first.