The Local Guys Cleaning — SEO Case Study – Datta Genics
● Local SEO · AI Search Visibility · Backlink Growth

Nearly doubling organic traffic for The Local Guys Cleaning

thelocalguyscleaning.com.au climbed from around 700 monthly organic visits in March to over 1.4K by September — while authority, referring domains, and AI search visibility all grew alongside it, verified directly in Ahrefs.

$1.5K
+$91 last month
Organic traffic value
518
+96 last month
Referring domains
4.7K
+35 last month
Backlinks
DR 17
+1 last month
Domain Rating
The Challenge

Stuck around 700 visits a month.

Cleaning services is a crowded, hyper-local space across Australian cities. thelocalguyscleaning.com.au had decent bones but was plateaued at low organic traffic with limited authority — not enough referring domains or content depth to break into more competitive local searches.

The Local Guys Cleaning Logo
Ahrefs organic traffic chart for thelocalguyscleaning.com.au climbing from March to September
ahrefs.com · Organic traffic, Mar–Sep Verified
The Playbook

Here's exactly what we did.

Three things running in parallel: build real authority through referring domains, sharpen local & on-page SEO for cleaning-service searches, and get The Local Guys showing up in AI answers too.

01 / 03

Backlink & Authority Growth

Grew referring domains from 422 to 518 and backlinks past 4.7K, lifting Domain Rating and Ahrefs Rank steadily month over month.

Link building Referring domains Authority growth
02 / 03

Local & On-Page SEO

Refreshed service and suburb pages around real cleaning-service search demand, pushing organic traffic from ~700 to 1.4K+ over the period.

Service pages Local intent Content refresh
03 / 03

AI Search Visibility (GEO)

Structured content so the site now shows up 54 times in AI Overviews and across Google AI Mode, Gemini, and ChatGPT.

AI Overviews AI Mode GEO content
The Results

Traffic climbing, authority climbing with it.

Real numbers pulled straight from Ahrefs — the 7-month traffic trend, plus last month's movement across links and authority.

Organic traffic (Mar → Sep)
~700~1.4K
Roughly doubled over 7 months
Referring domains
422518
+96 in the last month
Backlinks
4.7K4.7K
+35 in the last month
Traffic value
$1.4K$1.5K
+$91 in the last month
Ahrefs overview dashboard for thelocalguyscleaning.com.au showing backlink profile, search, and AI response metrics
ahrefs.com · Site overview, Australia Verified
Google Business Profile for The Local Guys Cleaning
Google · GBP Profile Verified
Staying honest: This last month saw a short-term dip in tracked keywords (141, −44), Top-3 rankings (22, −9), and current-month traffic (728, −79) — normal volatility as some rankings settle after recent content and link changes. The 7-month trend line and authority metrics (referring domains, backlinks, DR) are still moving firmly upward, and we're watching the keyword dip closely.
Bonus — AI Search

Showing up in AI answers, too.

The Local Guys Cleaning is already appearing across AI Overviews and Google AI Mode — with early traction on Gemini and ChatGPT as well.

AI Overviews
54
Google AI Mode
164
Grok
46
Gemini
4
ChatGPT
1
Responses citing thelocalguyscleaning.com.au across AI platforms — new visibility DattaGenics tracks alongside classic Google rankings.

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